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A blog, or “web log” as it was called in the early years, can take many forms. It can be a daily journal that details a single artist’s creative process. Or it can be a twice-a-week update from the CEO of a Fortune 500 company. Unlike the content on a corporate website, blog writing tends to be more casual. It gives the reader a glimpse behind the curtain, rather than the standard corporate-speak.
A .blog domain name that matches your main web address will help cement your name or product in the reader’s mind through repetition. It also gives followers a direct path to your latest news or thoughts. And it will lift your search listing nearer to the top by giving search engines more proof that you’re a reputable business. Already have a blog? Trade in the generic subdomain that came with it for a custom .blog domain that tells the world who you are.